NHS urges people to help ease winter pressure during busiest week (2026)

The NHS is urging the public to help ease the pressure during what is expected to be the busiest week of the year. With extreme cold weather and a bad flu season, the start of the year is set to be challenging for NHS services in Bath and North East Somerset, Swindon, and Wiltshire. The NHS is asking people to consider which healthcare provider is best suited to their needs to help alleviate pressure points. Dr. Amanda Webb, chief medical officer for the BANES, Swindon, and Wiltshire Integrated Care Board (ICB), emphasizes the importance of both robust planning and sheer resilience in the local NHS. She states, 'While we work tirelessly behind the scenes to keep services running, it's the support of the public that can turn a challenging situation into a more manageable one.'

Dr. Webb highlights the wide range of health and care options available, accessible through smartphones or tablets in seconds. She encourages people to use these services as their first port of call when help is needed. NHS 111 is available 24/7 online and can be a good starting point for those unsure about which healthcare service to use. For minor injuries and illnesses, community pharmacies can also provide assistance. However, it's crucial to remember that 999 should still be called in medical emergencies.

Dr. Trevor Smith, medical director for NHS England South West, acknowledges the pressures being felt across the region but notes that teams are coping well so far. He mentions that while they have planned for this busy period, all services are now under significant pressure. Smith asks for patience from the public, explaining that there are inevitable delays due to peaks in demand and pressure. He advises people to consider whether accessing care through 111 might be a suitable option.

Seriously unwell individuals are advised to continue calling 999 or going to A&E. The ICB also suggests that healthy people can contribute by practicing good hand hygiene, which can help prevent the spread of winter viruses, flu, and norovirus.

NHS urges people to help ease winter pressure during busiest week (2026)

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