Spotify and the ATP Tour have teamed up to roll out an entirely fresh video experience for tennis fans. Following the announcement last month about this collaboration with the ATP Tour, the global authority for men’s professional tennis, Spotify proudly unveils the first episode of the new video series On Tour With. The premiere features 11 TikTok creators from around the world and takes viewers behind the scenes of the 2025 Nitto ATP Finals in Turin. Expect courtside moments, personal player stories, and all the electric energy of tennis’s season-ending spectacle.
“Spotify is a best-in-class platform with a passionate, global audience, and we’re thrilled to bring ATP storytelling to life through this collaboration,” said Andrew Walker, Senior Vice President of Brand and Marketing at the ATP Tour. “This partnership lets us craft engaging content that resonates with fans, showcases our athletes in fresh ways, and invites new audiences into the sport.”
Spotify reports that more people are watching sports video content than ever, with overall video streams up 80% and viewership rising 250% since the start of 2025.
“Fans today want to connect with the moments and personalities that define sport,” noted Roman Wasenmüller, Spotify’s Vice President and Head of Podcasts. “Partnering with the ATP lets us give fans deeper access to the stories and energy that make tennis one of the world’s most compelling sports.”
New episodes will be released weekly during the 2026 season, ensuring fans stay connected from the first serve to the final point. If you’re a tennis aficionado, you can also revisit prior ATP Tour episodes featuring legendary players such as Rafael Nadal, Jannik Sinner, Carlos Alcaraz, and Andrey Rublev.
Watch the inaugural episode of On Tour With now, and stay tuned for more behind-the-scenes content in the weeks ahead.
